It began with a fateful encounter in the early 1990s, when a group of students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a small, enigmatic Russian camera. Mindlessly taking shots from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography!
These rules define Lomography's philosophy and approach towards photography. Recite them, or break all the rules – whichever way, be ready to throw all your inhibitions about photography to the wind!