It began with a fateful encounter in the early 1990s, when a group of students in Vienna, Austria, stumbled upon the Lomo Kompakt Automat – a small, enigmatic Russian camera. Mindlessly taking shots from the hip, and sometimes looking through the viewfinder, they were astounded with the mindblowing photos that it produced – the colours were vibrant, with deep saturation and vignettes that framed the shot – it was nothing like they had seen before! Upon returning home, friends wanted their own Lomo LC-A, igniting a new style of artistic experimental photography that we now know as Lomography!

These rules define Lomography's philosophy and approach towards photography. Recite them, or break all the rules – whichever way, be ready to throw all your inhibitions about photography to the wind!

1 › Take your camera everywhere you go.

2 › Use it any time – day and night.

3 › Lomography is not an interference in your life, but part of it.

4 › Try the shot from the hip.

5 › Approach the objects of your Lomographic desire as close as possible.

6 › Don't think. (William Firebrace)

7 › Be fast

8 › You don't have to know beforehand what you captured on film.

9 › Afterwards either.

10 › Don't worry about any rules.


Contact us

Allenbi 22 Tel Aviv
Opening hours:
Sunday - Thursday   09:30 - 18:30
                    Friday   09:30 - 14:30

Tel 03.5175346  Fax 03.5161508
[email protected]

Camera Store

Lomography cameras and filmes

Tel 03.5175346  Fax 03.5161508
[email protected]